ABOUT US

Since 2024, BHEART has been on a mission to design apparel that brings comfort, confidence, and meaning to the people who need it most.

How It All Began

BHEART was founded in 2024 by Chris Dolson, in his small bedroom of Gloucester City, New Jersey. But its story didn't start with a brand—it started with loss.
When Chris's grandmother was diagnosed with stage 4 pancreatic cancer, everything changed.
Watching her navigate the physical and emotional toll of her illness revealed a side of life most people never see up close. Through every moment, she stayed strong. She smiled through the pain. She kept showing up. That quiet resilience left a permanent mark—and it's the reason BHEART exists.
Her passing wasn't just heartbreaking—it was awakening. It forced a realization: life is fragile, time is short, and what we create should actually mean something. BHEART wasn't made to follow trends or fit in. It was built as a tribute-to her strength, her spirit, and to the people still fighting battles like hers. This isn't just a brand. It's a promise to keep her legacy alive in something that matters.

What We Represent

Most of the fashion industry doesn't speak to everyone. Especially not to those who need more than just another graphic tee or trend drop. Chris noticed the people facing illness—those in chemo, living with chronic pain, or managing sensitive skin—were left out of the conversation. And when they weren't, they were handed clinical, lifeless designs that lacked joy, color, and dignity.
BHEART set out to change that. Every piece is designed with healing and self-expression in mind. Comfort is essential-but so is confidence. From soft, breathable fabrics to emotionally driven campaigns, every element is intentional-crafted to support both the body and the soul.
While BHEART began with those fighting in mind, it's not limited to just them. This is for anyone who's been through something and is still standing. For those who've felt broken but never stopped showing up. For the people who still chase light in the middle of darkness.
BHEART isn't just about clothing. It's about connection. It's about designing with intention, acting with heart, and bringing hope to a space that desperately needs it. And through every collection, Chris carries his grandmother's legacy forward—not just in memory, but in motion.